Discussions will cover key industry groups and terminology, economic impact data, sustainability, development and marketing strategies. Participants will utilize discussion, instructor and group experience to begin a local tourism asset inventory and valuation, including natural, historical and cultural features. Participants will have the chance to develop a written action plan during the program to move their community forward in utilization of tourism as a component of their transition and further development.

Tentative Schedule is 5 Hours with Topics Concerning:

• Tourism Industry Overview: Terms, Industry Associations
• Economic Impacts
• Tourism Market Segments
• Tourism Development Strategies
• Sustainable Tourism Development; Links to Other Industries and Community Quality of Life Services

Or:

• Tourism Industry Organizations and Their Roles- How You Can Benefit -Dance Partners!
• Example of Community Development through Tourism – Show Me!
• Tourism Marketing – Mixing your Mediums!
• Texas Hotel Occupancy Tax Uses – HOT Help!
• Hospitality & Customer Service – Smile, It Makes People Wonder What You’re Up To!
• Action Plans, Training and Grants to Consider – To be the Best!