Economic Opportunity Maps

The Economic Opportunity Mapping (EOM) Tool is a series of interactive online maps that allows users to visualize potential economic opportunities for businesses in different industries across the United States. In addition to county summary statistics, the EOM tool provides a straightforward visual representation of expected industrial potential presence versus measured industry presence. Counties are then categorized as underperforming, on-target, or overperforming for a specific industry in each county. Measures of both expected and actual performance are subject to error and thus imperfect. The goal of these maps is to provide a (as accurate as possible) starting point to spur discussion and understanding of economic opportunities for different industries within a particular county of region, as well as discussions of the important local factors that may be supporting or hindering local industry.

For suggestions on how economics development practitioners, Extension professional, and communities can use the maps, visit the Suggestions on How to Use the EOM Tool page. The Methodology page documents the model.

For more information, see PDF resources:
User’s Guide     Discussion Guide     Methodology     FAQs

Industry Maps

Health Services



Financial Services

Funding for this project was provided by the United States Department of Agriculture, National Institute of Food and Agriculture Grant # 2017-67023-26242.

This page and the linked maps are currently in beta development and undergoing testing and revisions. Please feel free and encouraged to send questions or comments to Craig Carpenter (

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